Generating New Patients Through Google Adwords – The Definitive Guide

google-adwords-bannerIn this episode, your host Matthew Holmes gives a detailed overview of Google Adwords and the things you need to consider when using it to advertise your practice.  In a break from our usual format the full transcript is available below.

Our sponsor Clear Health Media, in conjunction with Google is offering a bonus $100 credit when you spend $25 in a new Adwords account. Click here to book one of their Strategy Sessions and claim your bonus now.

Transcript

Welcome to the practicedna Podcast where we interview leaders in the chiropractic profession about what excites them and what has helped make their practice great. Practicedna is brought to you by Clear Health Media your source for automated solutions for ethically patient generation, patient retention and increasing your practice revenue, visit clearhealthmedia.com that teaches you how to setup, build and run your own practice.

Hi Matthew Holmes here with another episode of Practice DNA. Today we are going to break from our usual format of interviewing another chiropractor and getting their feedback because I am just going to do a quickly run through a little bit about Google Adwords and Adwords advertising because that has come up a little bit recently with various practitioners that I have been speaking to and there seems to be quite a bit misconceptions amongst chiropractors about what they can achieve and how it works and so forth. Continue reading Generating New Patients Through Google Adwords – The Definitive Guide…

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Poker, Practice and the Future of Chiropractic

twc_anthonycoxon1-210x210In this episode of practiceDNA we are super lucky to have Dr Anthony Coxon.  Dr Coxon is a chiropractor in private practice in Camberwell in Melbourne, as well as the current President of the Victorian Branch of the Chiropractors Association of Australia.

Anthony talks to us about the challenges that the chiropractic profession faces as well as the opportunities.  He gives some great tips for new graduates and more experienced chiropractors and share a great story about the chiropractor he worked with who went on to win $10 million at poker.

Resources:

The BackChat podcast which Dr Coxon co-hosts with Dr Paul Bergamo

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Interview with Dr Wayne Todd

Practitioner-Wayne-ToddDr Wayne Todd is a passionate and successful chiropractor based in Sale, Victoria, Australia.  Together with his wife, Dr Angela Todd he runs 9 practices in Victoria and with another business partner they run a chain of clinics in Queensland as well.  Wayne chats about how he built his own successful practice and gives new and older chiropractors some great tips of getting going and keeping the passion for practice alive.

Dr Todd is also the author of a new book on treating sympathetic dominance in practice.  With his background in neurology and many years of practice experience it’s sure to be a great read.  You can download the first chapter for free here.

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Interview With Dr Jacob Brady-Walker

IMG_4691-e1327386083848Dr Jacob Brady-Walker is a chiropractor in private practice in Darwin, Australia, as well as the creator of the upcoming Quantum Chiropractic series featuring leaders such as Dr John Demartini, Dr Josh Wagner and many more.

In this episode Jacob discusses the unique path that got him to where he is today, as well as the drive to do something bigger that inspired him to gather together some of the greatest chiropractic minds for his Quantum Chiropractic series.

To find out more about Quantum Chiropractic click here.

 

Resources:

Quantum Chiropractic


The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich (Expanded and Updated)

The Tim Ferriss Podcast

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Your Practice Breakthrough Formula

Practice PartsIn this episode of practiceDNA we review a great way looking at your practice as devised by Dean Jackson of www.ilovemarketing.com.  We look at how you should see you practice as 3 separate parts, each with their own unique role within the business.  Those parts can be further broken down to ensure you create a practice that is easy, lucrative and fun for you as well as creating great experiences and outcomes for your patients. Continue reading Your Practice Breakthrough Formula…

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How Healthy is Your Practice?

Measuring your practice's growth is vitalAs practitioners we encourage our patients to take regular health checkups, and hopefully do the same for ourselves, but how often do we take the time to do a check up on the health of our practice?  It need not be as difficult as it sounds.  With 3 just numbers from your practice and 3 simple calculations you can do a health check on your practice.

In this episode we discuss exactly how to go about doing a checkup on your practice, giving you the steps and what the numbers can mean for you.  Take a listen now.

Already listened?  Leave a comment below, or a voice message on the widget to the right.

Resources mentioned in the episode.

iconpractice clinic software

This episode is the audio of a blog post on Clear Health Media’s blog.  Click here for the text.

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Creating a Happy Fulfilling Practice

business systems, in your practiceCreating a great practice is every practitioner’s dream.  Everyone has their own ideas about what an ideal practice is, but from a business point of view you need to create a practice that delivers a great customer experience consistently.  The key to this is systems and procedures.

But rather than being the boring and tedious subject that it sounds like, business systems can produce customer happiness, relaxed staff and freedom for you.  In this episode we discuss what systems are, how to create them, how they will benefit your practice as well as reveal great resources to learn more.  Take a listen now.

Continue reading Creating a Happy Fulfilling Practice…

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Business Structures for Your Practice

Your Practice Business StructureDetermining the right business structure for your practice is important from a tax and liability perspective.  In this episode of practiceDNA we interview Shane Macfarlane from liveaccounting.com.au.  Shane is an accountant with many years of experience and he guides us through the 4 main types of business structure that you can consider.  While this episode relates to Australian law, many common law countries have similar structures so listeners from these countries will find the episode to be of benefit as well.

Determining the correct business structure for you has many implications including tax, personal liability and you ability to sell the business down the track.  While you should always seek your own professional advice, Shane gives an excellent overview of the four main ways you can structure your business so as to legally minimise your tax and reduce your personal liability in the event that your practice is sued.  While none of us like to consider the possibility of being sued, taking some steps now can save a lot of stress and heartache in the future.

So take a listen to the episode and let us know what you think.  Do you have any further questions that Shane may be able to answer?  Leave a comment or question below.

shane

Shane Macfarlane
www.liveaccounting.com.au
1300 794 490 (within Australia)

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Your Practice Business Plan

Your Practice Business PlanBusiness plans can either be an asset or a liability.  Often times the figures contained in the plan are little more than guesswork and in the dynamic world of a new practice startup circumstances can often change rendering the plan obsolete. However if you are applying for funding your lender will require you to have one.  In this episode we look in detail at a business plans providing real world examples.  Subscribers also get access to the sample documents.

Already listened?  Let us know what you think by leaving a comment below.

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Start Up Cash – Making Best Use of Your Start Up Capital

All businesses have one thing in common – they need cash!  Healthcare practices are no different.  You need capital on hand to buy the equipment you need to start your practice, and you’ll need money to keep things going while you build your patient base.  In this episode of practiceDNA we look at the different ways you can fund your practice as you are starting out.  We then discuss the best way to put the money to work in your business.  Listen to the episode to discover more.

Already listened?  Leave us a comment or question below.  We’d love to hear from you.

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